It’s roughly 3 months ago that SPOT ON WIEN – Flashing Austrian Design and Music switched off the spotlights in Tokyo, turning out to be the biggest contemporary contribution to the recently past Austria-Japan-Year. For all those who’d like to remember this special experience or who couldn’t attend the show of today’s domestic creativity Vienna and Austria presented at 100% Design Tokyo, we have just uploaded a movie including all important moments, interviews with the main players, impressions and much more: 24 minutes of Tokyo footage.

“SPOT ON WIEN - Flashing Austrian Design & Music” put Vienna’s and Austria’s contemporary creativity and talent under the spotlight in a captivating scenery at 100% Design Tokyo 2009. The Vienna Tourist Board as initiators of “SPOT ON WIEN - Flashing Austrian Design & Music” were on site and very impressed about the success of the show.

In Tokyo, SPOT ON WIEN talked with Mrs. Renate Brauner, Vienna’s deputy mayor and president of the Vienna Tourist Board, and with Mr. Norbert Kettner, general manager of the Vienna Tourist Board, about Vienna’s design and creativity as presented in Tokyo.

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Music: Elektro Guzzi - Courtesy of Macro Records (www.macro-rec.com)

For 5 days “SPOT ON WIEN – Flashing Austrian Design and Music“ was under Tokyo’s spotlights as the biggest contemporary contribution to the Austria-Japan-Year 2009, established on the occasion of 140 years of diplomatic relations between both countries. As this year’s only guest country and official partner of 100% Design Tokyo, Vienna and Austria presented a ’spot-on’ selection of the today’s domestic creativity, including product and furniture design, fashion, electronic music and dance performances. “SPOT ON WIEN – Flashing Austrian Design and Music“ was developed by the Vienna Tourist Board and JULAND* BarcelonaVienna with the support of the Austrian National Tourist Office, Austria Wirtschaftsservice aws and evolve | impulse.

The official SPOT ON WIEN opening started with a press reception and was followed by the Press Shooting on site which was the perfect location as the scenery of the SPOT ON WIEN booth is a photo studio where the protagonists are the products. The journalists were invited to the exhibition space where they were given a Diana Mini Lomo camera to shoot the products and their designers.

Electronic Music & Loungy Ambience Outside

SPOT ON WIEN’s outdoor exhibition space invited to relax and to listen to the electronic music sounds by Austrian DJs who spinned their fave records in two afternoon sessions. SPOT ON WIEN’s well frequented outdoor spin-off was furnished with a series of Enzis, Vienna’s outdoor furniture known from MuseumsQuartier, and with GP designpartners’ “hei solar light ‘champ 190′ “ which automatically switched on at sundown. mischer‘traxler’s design producing solar power plant “idea of a tree“ rounded off the outdoor activities of SPOT ON WIEN – Flashing Austrian Design and Music.

Photos © Daniel Gebhart de Koekkoek - www.danielgebhart.com

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The opening ceremony of 100% Design Tokyo started with the VIENNA MUSIC NIGHT. As the fair stood under the banner “love green“, the new japanese Minister for Environment Sakihito Ozawa together with Vienna’s Deputy Mayor Renate Brauner opened the event. Elektro Guzzi’s electro-jazzy grooves gave the crowd a good reason to hold on to their glasses filled with Austrian wine. The outdoor space of the SPOT ON WIEN show was also well attended. Japanese women dressed with traditional “Dirndl” served great Austrian food and wine there - all rounded off with electronic music spinned by Austrian DJs.

Photo © Daniel Gebhart de Koekkoek - www.danielgebhart.com

The icing on the cake of SPOT ON WIEN’s successful opening day was the Display Excellence Award 2009 JULAND* BarcelonaVienna received for the best exhibition design at the 100% Design Tokyo show.

On the second day of 100% Design Tokyo loads of visitors came queueing up at our exhibition space to get the exclusive SPOT ON WIEN – bag with the book/catalogue of SPOT ON WIEN – Flashing Austrian Design and Music and lots of information on Vienna. At times, the queue easily exceeded the 50 meters of length the exhibition space possesses. Amidst the photo lights flashing again and again, people had big fun, as they were surprised by the spontaneous photo shootings performed on site with the small “Diana Mini“ cams constantly in action by courtesy of Lomography. Many designers of the products shown within SPOT ON WIEN – Flashing Austrian Design and Music were also present ready for a talk or a small chat on their products.

As to the evening, the Austrian Ambassador in Tokyo Mrs. Jutta Stefan-Bastl cordially invited to a special soirée at the embassy starting with a classical chamber music concert and ending with an exquisite buffet where Austrian designers, manufacturers, VIP’s and the SPOT ON WIEN team came together. Without getting lost in translation, this Austrian night was concluded at the New York Bar of Tokyo’s Park Hyatt Hotel located on 52 floors above the tutti-frutti neon lights of downtown Shinjuku.

Photos © Daniel Gebhart de Koekkoek - www.danielgebhart.com

 

The elegant Velours club in the glamourous Aoyama district, where Tokyo’s most fashionable addresses are lining up, was crowded to bursting with invited guests and VIPs, who expected the first SPOT ON WIEN Night Event focusing on Austrian fashion and electronic music. The guests were received by the sounds of DJ Tom Wieland aka 7 Samurai’s eclectic Jazz-Waltz-Mix specifically compiled for this evening. Then, the “Fashion Shooting” kicked off pointing the flashlights on the collection by Ali Zedtwitz, for the first time in Tokyo. The models showed contoured silhouettes and a more vanguard look highlighting bright colors and interesting accessories.

The next show featured the DIPTYCH collection. The first season of this young Viennese label run by Ali Zedtwitz and Valerie Lange emphasized on the motto “Big Volume”, also introducing Japanese influences in the processing of fabrics and patterns as well as in the choice of accessories, like the traditional Zori sandals with flowers the models were wearing. The last fashion show of the evening brought Mühlbauer headware into the spotlight and onto the models’ heads - from elegant to rustic-style straw hats, proving why Mühlbauer headware is so popular worldwide. The transitions between the shows were backed with visuals by the Vienna-based design studio strukt and soundscapes from Austria.

After a great applause the music-focused 2nd part of the soirée started. DJ Marflow aka Diskokaine dragged the crowd on the dancefloor with his proven blend of outer-space-disco, new wave and house. Then, electro-entertainers’ duo Ogris Debris with its elegant live-house-set rocked the club, until finally Austrian electronic music pioneer Patrick Pulsinger took over the decks working the dancing crowd into the early morning.

And-I’s extravagant accessories led through the soirée as icings of the cake worn by “SPOT ON WIEN“-Night MC Andrés Fredes and Julia Taubinger and causing sensation among the guests. And-I is an Austrian accessory maker to the stars, gracing the cover of Vogue magazine, designing for Thierry Mugler, and most recently for such a-list celebrities as Lady Gaga and Beyoncé.

Photos © Daniel Gebhart de Koekkoek - www.danielgebhart.com

 

Under the title “A Journey of Dance“, the second SPOT ON WIEN Night brought two modern dance performances to Club Super DeLuxe. Both the fashion-world inspired “Look Look“ and the video & art performance “One Hour Standing For“ were applauded by the audience, before electronic music heralded the second part of the night. Elektro Guzzi offered one one of the trio’s magic, jazz-influenced live sets. Ogris Debris reappeared one day later with another of their charming shows, before the DJs BNCKD and 7 Samurai took over, presenting their soulful mixture of house and disco to rock the club, visually supported by colourful motion graphics by Vienna-based design studio Strukt.

 

Get style inspired at the fashion shows of emerging label DIPTYCH and designer Ali Zedtwitz, both presenting their collection for the first time in Tokyo as well as headwear by MÜHLBAUER and jewellery by AND_I.

ALI ZEDTWITZ // fashion
After graduating in June 2008 under professor Véronique Branquinho at the Fashion Department/University of Applied Arts Vienna, Ali Zedtwitz designed a collection exclusively for the Swedish label “Weekday”. In 2009 Zedtwitz founded together with Valerie Lange the label DIPTYCH. The styling of the diploma collection for the show in Tokyo was especially created by the Austrian fashion designer Kathrin Lugbauer of the label “Natures of Conflict”. It features pieces from Austrian designers such as “House Of The Very Islands”, Valerie Lange, “Fabrics Interseason”, Kathrin Lugbauer, Radic/Morger and “Awareness & Conciousness”

Ali Zedtwitz will showcase her collection at the SPOT ON WIEN - FASHION SHOOTING on 2nd of November in Club Velours.

MÜHLBAUER // headwear
In 1903 Julianna Mühlbauer opened a small millinery with a shop attached in Vienna. 100 years later the 4th generation, Klaus and Marlies Mühlbauer, established the company as one of the leading addresses for headwear worldwide. Lately in demand again as a major fashion accessory, most of MÜHLBAUER hats leaving the Viennese workshop are destined for international fashion temples, finding their way onto the heads of opinion leaders like Brad Pitt, Meryl Streep, Yoko Ono or Japanese rock band Quru.

DIPTYCH // fashion
Valerie Lange and Ali Zedtwitz met during their studies at the university of applied arts in Vienna. In 2005, professor Raf Simons, asked the two to join his team as junior designers at Jil Sander in Milan. Being friends they found out that working together is a lot of fun. In March 2009 Lange and Zedtwitz finally decided to found DIPTYCH. Work and inspiration is led by coincidence, feelings and mood, decisions are taken spontaneously and incoherently. Their first collection will be presented in Tokyo at the FASHION SHOOTING of SPOT ON WIEN.

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]]> http://www.spotonwien.com/2009/10/spot-on-fashionspot-on-fashion/feed/ http://www.spotonwien.com/2009/10/one-hour-standing-forone-hour-standing-for/ http://www.spotonwien.com/2009/10/one-hour-standing-forone-hour-standing-for/#comments Tue, 13 Oct 2009 12:43:14 +0000 Stefan http://www.spotonwien.com/?p=1033 SPOT ON WIEN presents A JOURNEY OF DANCE
showcasing the performances “One Hour Standing For” by Michikazu Matsune & David Subal
and “Look Look” by Krõõt Juurak & Anne Juren on the
3rd of November in Club SUPER DELUX

ONE HOUR STANDING FOR by Michikazu Matsune and David Subal // performance
On the boundaries between performing and visual arts, One Hour Standing For by Michikazu Matsune and David Subal is a performance and video project in 24 world capitals flashing a paradoxical statement about movement through standing still. Asking “where are we and where is the world going?”, both artists first took up their positions in front of major tourist attractions in world capitals – as living but motionless monuments to oppose the flood of tourists and to reflect the movements of today’s society.

Look Look by Krõõt Juurak and Anne Juren // performance
In Look Look, estonian performer Krõõt Juurak and French performer Anne Juren – both based in Vienna - translate the creative process presented in the world of fashion into choreography. In the form of a fashion show, they stage the techniques of designer Eva Blut and the differences of catwalk attitudes, when the same clothes are worn by two different people. both dancers’ poses are inspired by the clothing. Body and image change, shifting from stereotypical fashion figures to everyday postures.